Our constant quest is to elevate the perception of the 5-pocket Jean. We are always looking for the new tomorrow and are inspired by the denim’s rich historical and classical references. We have set ourselves on a path to reconnect the urban generation with denim. Beyond the stereotypical approach that conforms to a standardised image.

One will find their way of dressing in our unisex collection, as opposed to a way of dressing prescribed by anyone else or by following trends.

Throughout our years at Acne, Hope, Levi’s and Wrangler we still protect and nourish our key elements. A modern mindset with a constant research for fabrics and textures integrated with new shapes for the contemporary individual.

We design for people with strong integrity and a grounded mind.